The 80/20 Rule of 5% Lebanon

Both my professional position and my social nature open doors for enriching encounters. And when I engage in heart warming conversations where I can listen and express back my opinion without any fear of rejection, embarrassment or regret, this is where I feel empowered to write and transmit the messages. Reading my mind out loud […]

7 slangish Arabic words to watch!

The “Petit Larousse Illustre”, the reputable French reference, launched lately its 2015 new illustrated edition with renowned artist Jean Charles de Castelbajac, celebrating its 110th edition, and introducing 150 new French words like «zénitude», «iconique», «tuerie», «hystérisation», most of the 21st new Franglish words. Couldn’t help thinking how helpful it would be to refresh our Arabic […]

10 signs summer is not over yet for Lebanese women!

“Fall out of summer”…the slogan of one of my dearest client’s campaign am only borrowing today to talk about Lebanese women who have fallen out, but not from their summer – Yet! How do you recognize that Lebanese women are big summer aficionadas? 10 practical signs: – Sign 1: She still puts her shorts on, […]